Website Performance Check^©

Make the Web work better for you!

Commission a comprehensive design/communications/coding review by Ellie Becker and Bernadette Nelson, marketing/PR and design professionals and co-authors of the Fairfield and Westchester County Business Journals Working the Web column.

The days of websites as online brochures are in the past. In an interactive Web 2.0 world, your site can – and should – do so much more for your organization, including driving revenues and results. It can help you:

• Get found by those who are already in a search for your products and services.
• Engage those searchers, nurture them and convert them from leads to prospects to customers/clients.
• Demonstrate your expertise and knowledge within your profession.
• Differentiate your offerings from those of competitors.
• Expand your business online as an ecommerce site.
• Other objectives.

The best place to start learning about the future role the web can play in your success is a comprehensive professional review of your existing site.

• Are you visually connecting with your audience?
• Can search engines find your site?
• When prospects arrive for a visit, do you invite them to stay or do you show them the door?
• Are you leveraging your industry knowledge?

Find out with our Website Performance Check – see sidebar for details. We’ll go over your existing website and web presence, then we'll make practical recommendations and an implementation cost estimate.

Make a small investment in a more powerful online presence. Contact us for pricing: Use the form below or call 203.838.5734

8 Step Performance Check:

1. Phone call – We efficiently gather information pertinent to the performance check.
2. Look & feel – We analyze your site’s graphic design to determine if it:
   • Differentiates your organization within the industry and among your competitors
   • Appeals to your specific audiences
   • Incorporates elements of good design, i.e. colors/typefaces/legibility
   • Uses effective imagery: human aspect, interest, too many or not enough, balance with copy
3. Navigation – We jump into the visitor’s shoes to determine ease of use.
   • Structure: ease of use, logical, intuitive, addition, deletion, consolidation
   • Redundancy: too much/not enough
4. Content – We analyze your messaging, written communication, diversity of communications platforms.
   • Understandable
   • Human aspect
   • Consistency
   • Adapted to audience and its interests
   • Media platforms:
     - written, podcast, video, etc.
5. Search Engine Ranking
   • Sample keyword searches
   • Use specialized software for grading
6. On site SEO – Can the search engines find you, and do they want to.
   • Matching keywords with actual copy and metatext
7. Code – We look behind the curtain to
   • Evaluate quality
   • Check metatext, keywords, title tags, "alt" text
8. Interactivity – Are you Web 2.0 ready?
   • Calls to action
   • Blog
   • Data collection/Landing pages